new direction

THE CLIENT:

A non-profit crisis pregnancy center for women and families in Western Mass.

THE ASK:

Create print/digital marketing assets to support the release of new services, increase online visibility,
and support fundraising activities.

Keywords to focus on:

Mother, family, community, participation, aid, support

Provided with:

- In-depth interviews with staff to get to know the services provided
and the overall mission of the agency
- Print resources

Created:

Billboard
Poster
Brochures
Pamphlets
Social cards w/ timely, relevant content
Infographics
Updated Logo
Stationary
Native Mobile App

Additional:

- Continuous market research  to create relevant copy for marketing and promotional materials

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