new direction
THE CLIENT:
A non-profit crisis pregnancy center for women and families in Western Mass.
THE ASK:
Create print/digital marketing assets to support the release of new services, increase online visibility,
and support fundraising activities.
Keywords to focus on:
Mother, family, community, participation, aid, support
Provided with:
- In-depth interviews with staff to get to know the services provided
and the overall mission of the agency
- Print resources
Created:
Billboard
Poster
Brochures
Pamphlets
Social cards w/ timely, relevant content
Infographics
Updated Logo
Stationary
Native Mobile App
Additional:
- Continuous market research to create relevant copy for marketing and promotional materials